Step into the future of Optics. Australis VR is advanced technology that enhances patient care by enabling precise, personalised lens fitting through immersive virtual reality experiences.

By perfectly adapting to each patient's gaze dynamics, it minimises restrictions for an unparalleled viewing experience.




Learn how it works
CR Labs is Australia’s market leading independent optical lens manufacturer, located in Melbourne, Victoria.
3/66-74 Micro Circuit,
Dandenong South,
VIC 3175
Australia
Speak with our Expert Australian team about your next lens.

"Our Business Development Managers and Customer Service team are the backbone of our client support. Every member is dedicated to attending to the specific needs of our clients, ensuring that they receive personalised care and tailored solutions, every step of the way.”
Todd Spencer
CCO
Established in 1976 CR Labs has a long standing history in supporting Australia’s independent optometry market.
Introducing the CR Tower, a state-of-the-art dispensing device designed to simplify and streamline your dispensing needs. Engineered for efficiency and ease of use, the CR Tower ensures precise and reliable performance every time.
CR Labs is Australia’s market leading independent optical lens manufacturer, located in Melbourne, Victoria.
Speak with our Expert Australian team about your next lens.



Yes—many professions with intensive digital, task-specific or ergonomically unique visual demands continue to rely on general-purpose lenses even when a vocational design would dramatically improve comfort and performance. This includes fields such as finance, design and architecture, engineering, coding, customer service roles, and administrative or clinical support roles.
The gap persists largely due to historical perception. Occupational lenses have long been marketed as a “second-pair” solution, which has shaped both dispenser habits and patient expectations. In reality, contemporary vocational designs—especially those enhanced through VR customisation—are sophisticated enough to serve as a primary-pair option for many users. As workplace demands evolve, the industry is gradually moving away from the idea that an occupational lens is supplementary; increasingly, it is becoming the most logical first choice for visually intensive professions.
The Australis VR Office environment includes six different workstation simulations that reflect common modern office setups. These allow the wearer to explore, assess, and select the scenario that best matches their daily tasks—whether large dual monitors, mixed laptop-and-screen use, document-heavy workflows, or highly mobile digital engagement.
By capturing how the wearer performs visually within these tailored simulations, we can fine-tune the design to optimise the specific distances, gaze paths, and zones they rely on most. This has resulted in noticeably improved comfort, faster adaptation, reduced head movement, and more stable intermediate and near-vision performance for patients working across variable or dynamic office settings.
The VR design environment provides a level of personalisation that traditional lens development cannot match. Because VR lens creation begins from a completely blank design—rather than modifying a predetermined template—it allows the system to build an optical solution around the wearer’s actual functional requirements.
For dispensers, this eliminates guesswork around occupational needs and enables a more accurate interpretation of visual behaviour. For patients, the experience is highly intuitive: they can “step into” their workplace tasks and allow the design engine to tailor the lens zones based on real-time behavioural inputs, ensuring the final product is genuinely unique to how they see and work.
CR Labs has significantly advanced the adaptability of the Australis VR Office design by integrating extensive post-order user data. We collect performance insights from wearer tests conducted globally and apply AI-driven analysis and algorithmic modelling to refine how the lens zones respond to real-world usage.
Gaze Dynamic applications—informed by this data—allow us to understand how wearers naturally look through their lenses during different tasks. This continuous feedback loop enables us to subtly reshape and optimise the corridor profiles, intermediate regions, and near-vision zones, resulting in a lens that better matches real working behaviour rather than relying solely on theoretical design assumptions.
Workers today face a far more visually complex environment than even a few years ago. The shift to hybrid work has introduced greater variation in physical and ergonomic setups—different desks, chairs, lighting conditions, screen heights, and viewing distances. At the same time, the number of digital tools and applications used simultaneously has increased, often requiring users to navigate multiple screens or windows for extended periods.
This combination of variable physical ergonomics and visually intensive digital multitasking typically leads to complaints such as eye strain, difficulty switching focus between distances, postural discomfort, reduced visual stamina throughout the day, and increased reliance on compensatory habits like leaning forward or lifting the chin to maintain clarity.
29.5.2024

CR Labs sets Industry benchmark with unmatched service time for ophthalmic lenses in Australia.